In today’s constantly changing digital marketing landscape, being at the forefront of innovation is not only a benefit — it’s a requirement. Among the most groundbreaking technologies revolutionising search engine behaviour are voice search and visual search. Both of these technologies are revolutionising the way users interact with brands, content, and search engines, making them essential in any digital marketing strategy in 2025 and beyond.
What is Voice Search?
Voice search enables users to search by talking to a device — for example, smartphones, smart speakers, or voice assistants like Google Assistant, Alexa, and Siri. With the speedy uptake of AI-powered voice assistants, voice search queries have turned more conversational and question-type, calling for a change in SEO strategy.
Voice Search Optimisation Tips:
• Utilise long-tail keywords and natural language phrases.
• Optimise for question-type searches (e.g., “What is digital marketing?”).
• Include featured snippets and structured data to be more visible.
• Mobile responsiveness and quick load times for your site.
What is visual search?
Visual search allows users to search by image rather than text. Tools such as Google Lens, Pinterest Lens, and even Instagram’s AI-driven discovery features are propelling the trend. Rather than searching for “black sneakers with red soles”, people can just upload or scan an image and instantly receive results.
Visual Search Optimisation Hacks:
• Optimise with high-quality images on your site.
• Put in descriptive alt text and use the relevant image file names.
• Apply image schema markup.
• Use visual channels such as Pinterest and Instagram for product discovery.
Why Voice & Visual Search Are Important in Digital Marketing
As behaviours evolve among consumers, so must your digital marketing strategy. Here’s why voice and visual search are game-changers:
• More than 50% of online searches are voice-driven.
• Visual search is increasing exponentially in product discovery and e-commerce.
• These innovations enhance accessibility, user experience, and conversion rates.
• AI and machine learning are enhancing these methods of search to become more powerful and precise than ever.
How Digital Marketing Professionals Should Adapt
As a future digital marketer, voice and visual search optimisation is no longer a nice-to-have skillset — it’s necessary.
At Learn. Valaya , our digital marketing courses concentrate on current strategies and hands-on applications of upcoming trends such as voice search SEO, visual content marketing, and AI-powered consumer insights. We empower learners with skills to craft search-friendly campaigns that match how users search nowadays.
Final Thoughts
As voice and visual search go mainstream, companies that adopt these technologies will rule the digital universe. Tomorrow’s digital marketers need to incorporate these trends into their SEO, content, and advertising plans in order to remain competitive.
Get certified with our digital marketing course and learn to leverage the power of voice and visual search, develop future-proofed strategies, and drive the next generation of digital change.